Nothing Made a Glow-in-the-Darkish Cellphone After Asking Clients What They Need

Nothing took the ‘neighborhood’ side of its model advertising slightly too significantly and requested its followers worldwide to co-create a brand new version of its flagship Phone (2a) Plus. After receiving over 900 entries from 47 international locations, the corporate topped 5 winners and labored with them to develop the fruits of their concepts: a glow-in-the-dark cellphone.

That is Nothing’s first Group Version Undertaking, and it concerned enter not solely on the {hardware} aspect but in addition on software program, packaging, and advertising, making this version solely formed by them. These are the one areas that noticed a change following the co-creation. The specs and options on this model are the identical as the unique version launched again in July 2024. Nothing prides itself on really valued neighborhood enter and goes so far as to say, “Group is one thing that different manufacturers discuss, however Nothing is proud to convey this to life by way of a product launch.”

The co-created version for Nothing’s flagship cellphone retains the corporate’s id, which got here by way of on the unique model. It’s the identical clear enclosure permitting customers to have a look at the cellphone’s inner parts, such because the ribbons and the screws, and the identical three glyph lights that gentle the cellphone’s rear. Along with these lights, a brand new phosphorescence interface dimly illuminates the again with its comfortable, refined glow. The corporate’s designers experimented with varied supplies and colours to execute the winner’s glow-in-the-dark calls for and settled on this phosphorescent green-tinted materials.

On the software program aspect, the successful concepts led to a brand new “Linked Assortment” of six wallpapers involving AI instruments and a few digital design.

There’s some glow-in-the-dark exercise occurring on the cellphone’s new packaging, too. The brand new design options some reflective components to go well with the cellphone’s new design. The advertising marketing campaign for this version additionally enhances the successful concepts and incorporates a slogan that reads “Discover your gentle. Seize your gentle” with a concentrate on exploring one’s interior energy.

The Cellphone (2a) Plus Group Version will probably be accessible to buy throughout all markets beginning November 12 on nothing.tech for roughly $519 (transformed from £399). There are simply 1,000 items on this version, so you need to hurry to snag yours.

It seems like Nothing is admittedly engaged on getting its neighborhood extra concerned in its design course of. This was its largest neighborhood challenge thus far, and as we communicate, it’s engaged on co-developing software program and content material. In 2022, it additionally launched a brand new Group Board Observer position, which is accountable for representing what shoppers need on the Board of Administrators conferences stage.